Salty Magazine

visual identity. brand guidelines. website.

Salty Magazine is a premium lifestyle publication. The mission is to capture and celebrate the unique essence of coastal living through a blend of people, experiences, wellness, local culture, and quiet luxury.

I was engaged to create a visual identity that communicated the brand’s essence of grounded luxury. I developed comprehensive brand guidelines to ensure consistency across all touchpoints, providing rules and standards for how the brand should be presented both visually and verbally. These guidelines serve as a valuable resource for all contributors, helping to maintain a cohesive and unified brand presence. Additionally, I designed a simple website template aligned with the new identity, reinforcing the brand’s positioning and enhancing its online presence.

www.saltymagazine.au

Photography inspiration

Conceptual social media mock-ups

Conceptual magazine layouts

Visual identity design and brand guidelines document

Website template

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