art director, graphic designer, photographer

annamul (pronounced like ‘animal’) is the alias I work under.

I believe in the power of simplicity. We live in a world that’s oversaturated – I don’t want to add to that. I founded annamul to help brands cut through the clutter, so they are seen and remembered. Designing and shooting in a way that speaks of the brand and creates an emotional connection with the audience.

I’ve spent over 17 years working in the industry: at significant design studios in London and as an in-house designer at large organisations in Australia. I’m now based in Kiama NSW, working with global clientele on branding, photography and designing marketing material.

If you’re looking for functional, original designs to give your business a competitive edge, talk to me.