Nurture the Seed

branding. visual identity. art direction. book design. photography. illustration. web design. print design.

Through evidence-based research and nourishing recipes, Nurture the Seed is a nutrition education brand that allows mothers-to-be to feel confident that they are giving themselves and their child everything they need.

I worked on the art direction and visual strategy for the brand. I created the logo to abstractly represent a fetus and pregnant belly, together making a heart to symbolise a mothers love for their child. I also designed the concept and visual style of their nutrition book, drawing the illustrations, taking the lifestyle photography and art directing the food photography. To create visual harmony across the brand, I used elements of the book’s visuals in the design of the website.

Additional photography: Tess Godkin & Paris Hawken

www.nurturetheseed.com.au