South Coast Experiences

rebrand. visual identity. creative strategy. art direction. web design / UX UI. socials. print design. packaging.

South Coast Experiences is an online platform of curated experiences and accommodation on the South Coast of NSW, helping visitors connect with local businesses. I supported their relaunch and rebrand to create a more accessible, elegant and relaxed look and feel.

My strategy was to build a visual identity that reflected the spaciousness and carefree feeling of the South Coast. I designed the logo and developed a series of brochures and social posts in line with the brand’s new creative vision. I also created the UX and UI for the site, working in tandem with a web development team. The use of big imagery gives a real sense of place, while the icons, maps and clean layout make it intuitive and user-friendly.

www.southcoastexperiences.com.au