Omunay

branding. visual identity. website & app concepts

Omunay is a brand and online platform that inspires people to find a more balanced and healthy lifestyle through yoga, dance, meditation, pilates and a wellness blog.

I developed the logo with spacious, balanced lettering to reflect the symmetry and peace the brand offers its consumers. Through uplifting imagery on the website, a calming colour palette and careful use of white space, I wanted to create a sense of ‘fresh air’ – while reflecting the founder’s own love of the beach and colour blue.

Infusionflo is a sub-brand of Omunay – a unique fusion of dance and yoga. I kept the branding visually similar to ensure immediate marketplace recognition, while still giving Infusionflo its own unique identity.